The primary objective of our project is to identify and document in a systematic manner –through a compilation– the way the Greek Cypriot and Turkish Cypriot media have portrayed the community in the last two decades. This documentation and its subsequent analysis will form the foundation for a that will become a valuable tool and a guide in the hands of researchers, academics and the media community in their role of constructing the image of the other in media practice.

 

Media employment in the peace building process is a key aspect of constructing positive portrayals of the that embrace the ideals of peace, co-existence and confidence building between the two communities. By extension, media strategies can and may be employed to work in the direction of positive image-building of the facilitating the peace building process.

 

The impact of a positive image-building practice can be of essence in confidence building between the two communities embracing the ideals of reunification and co-existence.

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The project promotes true and meaningful collaboration between two research entities of the two communities, engaging both organisations in all project actions and reported outcomes as described below.

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Expected impact of the project:

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The archival database to be created will be made available through the project’s website which will serve a dual purpose: (1) to inform on the project, its actions, make the project deliverables available online and (2) to provide free and unlimited access online to the archival data collected in the frame of the project which will document for the first time in such substantiated manner the media portrayals of the Cypriot identity for the past 20 years.

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The published Report of findings and Best Practices at the end of the project can be a useful tool as a guide policy making and ensures a tangible outcome that will be useful to media practitioners.

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The project duration is 18 months, between May 2023 and November 2024.